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Learn How To Write Killer Subheadings That Keep Your Readers Interested

Write Great Subheadings
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Now that you’ve hooked your reader to click on your article with a killer headline, how do you get your viewers to read the rest of your story?

Think of headings much like dating. A killer headline is a perfect first impression on a first date. Subheadings are what you do to keep her interested in the rest of the date.

Once you’ve hooked your reader to view your article, you’ve got to convince them to read through it. But we know most people are scrollers and skimmers.

How do you turn them into readers?

Why learn how to write subheadings?

Subheads draw your readers’ attention down the page and through your content, signaling that there is a coherent body of content and a conclusion.

  1. Subheadings invite skimmers to read your content beyond the title.
  2. This help build your relationship with your reader if it keeps them engaged.
  3. The longer you engage your reader, the greater the chances they will comment or share your content.
  4. Subheadings break the monotony of a wall of words. It’s like wearing a shirt or blouse of a different color from your pants or skirt, instead of wearing all-white (unless it’s your wedding).
  5. Subheadings make the article visually more appealing since they present bite-size pieces of an article. They are making it more digestible.

Elements of a good subheading.

  • A good subheading highlights the benefit of the information offered in each section of your article.
  • Compelling subheads keep the reader intrigued.
  • An excellent subheading will draw your reader’s attention to how to use the information you’ve provided.

Killer subheadings

According to marketing gurus, it takes about seven times for a prospect to hear a sales pitch before taking action to buy the product.

Think of subheadings the same way. You are always selling a message or an idea in your articles- even if it’s a personal story. Subheadings are an opportunity to keep selling your idea throughout the story.

A good subheading keeps the reader focused and interested and builds a relationship with the writer. And eventually, they just may get hooked.

To gauge if your subheading is effective, ask yourself:

If I only read the subheadings of this article, would I think this content is valuable?

If you can’t answer “yes” to that question, keep working on your subheadings until you can.

Do you find subheadings helpful both as a reader and as a writer?

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