When it comes to building lasting wealth, many people—especially women—end up playing it safe. They hold onto cash or low-risk instruments, believing it’s “safer.” But what if that safety is costing you opportunities? What if, instead, you could put your capital to work in markets that have historically outpaced inflation and low-yield holdings?
Below, I dive deeper into the performance of U.S. equities (S&P 500) and Canadian equities (TSX / S&P/TSX Composite). Understanding both gives you perspective on what staying on the sidelines really costs — and where your capital could be heading.
S&P 500: America’s Benchmark, with History and Momentum
Long-term averages & inflation adjustment
Recent performance
Compounding in action
This is why time in the market often matters more than timing the market.
The TSX / Canadian Equity Markets: What’s the Story?
If you live in Canada (or invest in Canadian equities or ETFs), you’ll want to see how the local markets have fared — because exchange rate, sector mix, and macroeconomic differences make a big impact.
Long-term/historical returns
Recent/intermediate performance
YTD returns (through part of 2025): ~ 26.04% for the TSX Composite.
In past years:
2024: ~ 21.65% gain
2023: ~ 11.75% gain
2022: decline of ~ 5.84%
The Cost of Playing It Too Safe
Let’s compare how your money could grow in different scenarios:
Scenario Annual Return Starting Capital Value After 20 Years
Conservative (3%) 3% $100,000 $180,600
TSX Historical (7.9%) 7.9% $100,000 $460,000
S&P 500 Average (8.9%) 8.9% $100,000 $550,000
The difference is striking — and it highlights the opportunity cost of staying out of the market. Even a few percentage points in return can mean the difference between financial security and true financial freedom.
Why This Matters for You:
Make Your Money Work Harder
If your savings aren’t growing as fast as they could, now’s the time to change that.
